The sounds of several jam bands and neo hippie concerts soon will fill the air of local venues like an overpowering whiff of patchouli. The new location (1477 Virginia Ave., College Park), which opens to the public July 4, features an ode to Atlanta popular culture in massive mural form by artist Dirk Hays, who also gives a nod to Mellow’s counterculture lineage with a painted reproduction of a classic Grateful Dead gig advert. In fact, when Finethy first approached the pizza purveyors in 1987, he showed them the work he drew for Relix, a Dead-centric music magazine. Although Mellow Mushroom’s current design aesthetic has evolved into pop art, the company’s senior art and creative director, Buddy Finethy, said its visual roots were planted in the the psychedelic eye candy of Grateful Dead poster art.
At local Shroom spots, you’ll still often find the crunchy-granola sort slinging pizza dough, and jam band fans frequently scarfing the fruits of the kitchen’s labors. The songs' musical and emotional appeal is further elevated by the band's three-part vocal harmonies and expanded arrangements that make judicious use of fiddle and added percussion.What began in 1974 as a hippie munchie hangout at the corner of 10th and Spring streets continues to blossom, with locations throughout the country.
The 12-song set-produced by Brendan O'Brien, whose previous production clients have included AC/DC, Aerosmith, Pearl Jam, Bruce Springsteen and Neil Young-showcases the Atlanta-based quintet's emotion-charged mix of bluesy rock, gospel soul, and country, with Starr's raspy twang matched by his and Paul Jackson's snarling guitars, Brandon Still's hauntingly expressive organ and piano, and the propulsive sibling rhythm section of Richard and Brit Turner. Indeed, Holding All the Roses compellingly captures the energy, attitude and honesty that have already helped to make Blackberry Smoke one of America's hottest live rock 'n' roll outfits, as well as a grass-roots phenomenon with a large and fiercely loyal fan base that reflects the band's tireless touring regimen and staunch blue-collar work ethic. This record does a really good job of conveying what we do and what we're about," Blackberry Smoke singer-guitarist-songwriter Charlie Starr says of Holding All the Roses, the band's fourth studio album and it's first Rounder release.
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